Leaders and Competitors

Proverbs 24:17-18  (NASB) Do not rejoice when your enemy falls, And do not let your heart be glad when he stumbles; Or the LORD will see it and be displeased, And turn His anger away from him.

There is an interesting metaphor about competition that vibrates with military images - the competition is somehow “the enemy.” Jim Collins discovered that Nike's values at one time included "crushing" the enemy - the competition. The paradigm posits that business is about winning no matter what or who is crushed in the process. However, good marketing is not about crushing the competition:  it is about differentiation:  about distinguishing your offering and its compelling benefits to the user. No crushing needed. Targeted, value-based messages produce positive results.

Once again, for the Believing businessperson, it is all about attitude - a heart thing. Are you solely rejoicing in Him - no matter the marketplace circumstance?

Copyright © 2006 by P. Griffith Lindell