Proverbs 24:17-18 (NASB) Do not rejoice when your enemy falls, And do not let your heart be glad when he stumbles; Or the LORD will see it and be displeased, And turn His anger away from him.
There is an interesting metaphor about competition that vibrates with military images - the competition is somehow “the enemy.” The paradigm posits that business is about winning no matter what or who is crushed in the process.
What’s the Christian businessperson to do? This verse makes it clear. We lead with a different mindset; an attitude that is from above, not below.
The good news is that excellent marketing is not about crushing the competition: it is about differentiation: about distinguishing, from competitive offerings, the features your product provides, their compelling benefits, so that the user understands the value your product delivers. No crushing needed. Targeted, value-based messages produce positive results. (Need help with competitive differentiation that impacts your market? Click on the title above.)
Once again, for the Believing businessperson, it is all about attitude - a heart thing.
Are you rejoicing in Him, alone - no matter the marketplace circumstance?
Copyright © 2009 by P. Griffith Lindell
Tuesday, March 24, 2009
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